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Using landmarks, signage, pathways and environmental cues to help visitors navigate and experience a site without confusion is known as wayfinding. User-friendly, seamlessly connected and visually pleasing wayfinding signs create a positive first impression and a sense of security.

Indoor wayfinding in public buildings such as hospitals, warehouses and schools is commonly aided by kiosks, indoor maps, and building directories. Such spaces involve areas outside the normal vocabulary of visitors show the need for a common set of language-independent symbols.

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